Insights for local & independent businesses

Find the point where a visitor becomes uncertain, gets stuck or gives up - and decide what to fix first.

• Open your homepage on your phone, away from Wi-Fi.
• Find your main service, check your service area and start an enquiry.
• Record the first point where you have to pause, guess or retry.

Turn your website from an online address into a useful place for customers to understand, evaluate and contact your business.

• Write down the question customers ask most often before buying.
• Check whether your current online presence answers it clearly.
• Decide the one action your website should help a visitor complete.

Separate the problems that prevent contact from the improvements that can wait. Give each issue an owner, a next action and a review date.

• List every place a customer can find or contact you.
• Check that your hours, services, phone number and links agree.
• Trace one enquiry from discovery through to the reply.

Build an accurate local presence that helps people understand what you offer and how to take the next step - without ranking promises or shortcuts.

• Search for your business name and inspect the information shown.
• Check the website link, main category, hours and contact details.
• List the services and genuine locations your website needs to explain.

Help visitors answer three practical questions: Is this for me? Can I believe it? What happens next?

• Read the first screen without scrolling. Is the service obvious?
• Find one piece of evidence that supports a claim.
• Try the next step on a phone and with a keyboard.